AmazonLocal is the brainchild of commerce-company Amazon and borne from the expertise of the daily-deal-website LivingSocial.
Amazon’s daily-deal service has been live in Boise, Idaho since June 2, and AmazonLocal has now been launched in Seattle along with Tacoma, Bellevue and Snohomish County as well.
This is all thanks to three things: LivingSocial’s expertise, Amazon’s “AdMash” and the large consumer base that Amazon has built up over the years.
Amazon already put down $175 million in LivingSocial last December, and is poised to expand the partnership by running AmazonLocal adds parallel to what LivingSocial has to offer.
On the other hand, “AdMash” is the system that makes these tailored deals possible, and will give Amazon an even sharper edge in the daily deal game.
This system allows Kindle users to vote on the relevance of an ad they see on their Kindle, which will prove to be extremely useful when AmazonLocal’s daily deals are tossed into the mix.
And this partnership between Amazon and LivingSocial could not come at a better time.
LivingSocial may be second to Groupon when it comes to size, but the former’s deal with Amazon and the latter’s snag in negotiations with Google could tilt things in both AmazonLocal’s and LivingSocial’s favor.
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