Kindle Fire
Do we really need another tablet in the market? Amazon thinks so, and is poised to release its own brand of Android-based Kindle Fire sometime in 2011 – maybe in the second or third quarter, predicted by Engadget’s founder, Peter Rojas.
It would seem counter-productive for Amazon to directly compete with the giant that Apple has become over the years. After all, most people would connect the word “tablet” to “iPad” in the blink of an eye.
And let’s not forget the bevy of Android-powered tablets that Google is supporting. These devices already cater to a market that find fault with the iPad – like the lack of a darned USB port, for example.So what does Kindle Fire have to offer that the competition hasn’t?
One very big factor is Amazon’s massive offering of already-existing digital content and media.
Amazon started out as an online bookstore, and its platform for quick and easy access to a wide range of e-books gives it an edge. The problem here is that Amazon apps exist for both the iPad and Android-powered tablet devices. You could just easily access these digital media via an iPad as you could an Amazon tablet. That is unless Amazon finds some way to pull the proverbial rug out from underneath the feet of its rivals and make the Amazon app exclusive to the Amazon tablet.
And then there is the integration of the Amazon.com marketplace.
Amazon could provide lower-priced devices by simply gearing its tablets for quick and easy online commerce. Apple and Google already offer digital marketplaces on their devices, but Amazon and its marketplace could redefine the term “mobile online shopping.” They could even take this one step further by mimicking their “Kindle with Special Offers” (a.k.a. “Kindle with Ads”) with their tablet. The pay-less-for-more-ads model has already proven to be financially-sound, and could give Amazon the price edge in the competition.
High customer-service ratings, however, could be the main reason for an Amazon tablet to take off.
Let’s face it: Amazon’s been around longer than most websites – especially when you consider its age in Internet years. Its Web Services unit has evolved into one of the most reliable and respected platforms for digital media like music and video, Amazon has made it through tough times and has built a fiercely loyal customer base – almost as loyal as Apple’s.
Amazon’s experience with the Kindle has already proven that it is capable in the hardware sector (as well as its highly successful marketplace of Kindle covers), which is yet another plus for the company when it finally announces its tablet.
In the meantime, though, we will just have to wait with bated breath and see what Amazon has to say in the coming months.
via White Kinect
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